THE IMPORTANCE OF SEARCH ENGINE OPTIMIZATION
BY TARIK SIDDIKI AUGUST 12, 2017
It is surprising to know that over 14 billion searches takes place online per month. With the time of global economy, every business sector is going online rapidly. Therefore, the days ending for the traditional gateway of getting information like the yellow pages, doorknockers, brochures and flyer’s.
Nowadays, people tend to find something online rather than relying on conventional means of information sources. Therefore, it is important to make yourself, products, or services visible and available in the search engines and social media when people are searching something of what you produce or offer.
However, do you think that reaching that number of people is a simple task to do or to rank you higher in the online world? Simply the answer is, ‘relatively’, No. Well, do not get annoyed with this reality. There is certainly a way-Search Engine Optimization (SEO) is the corner stone to avoid the stress and have the great presence in the online world. SEO does not only help to rank you in the peak but it also brings ‘qualified traffic’ to your online business. Therefore, to get an effective result, SEO is the true scientific method that works perfectly for your business’s visibility.
The most important part of SEO is making your website user-friendly and understandable from both end i.e. users and search engines robots. SEO helps the system to find out what your online platforms are all about. The better the SEO, the higher the rank will be, and the higher the traffic will be to the site.
In addition, a SEO friendly digital platform contains a vast opportunity for brand awareness. People get the feeling of trustworthiness of your products or services when they find your presence in the very first page of google. As a result of that, online people choose that brand which appears first page in the Google page over others. Consequently, it can be said that SEO will determine whether the brand will grow or not in the future.
Nevertheless, writing something or posting a photo is not at all. May be your product is the best of its kind, but when it is about to inform the online world, the strategies are quite different. The brands information needs to be understandable within the algorithm process of the search engine, so that the engine can understand and differentiate the text and photographs from others. That uniqueness will ensure your brand visibility.
Search engines drive focused traffic, and searchers are seeing specific sites on the results page because they are all relevant to their search, so you want to ensure that you stand out amongst the competition. Therefore, appearing at the top of the search engine results page is naturally becoming more important.
Lastly, the content on your digital platform can do a great deal to bolster your search engine rankings. You can have a SEO specialist to do that for you or you can take support from MetaConnect, Dhaka, Bangladesh based digital marketing agency. Our expert team is pro in this regards and able to give all out support to rank you higher.
So there you have it. Please do consider that we are in the age of so many new things where technological advancements are something you cannot deny. So, get accustomed with the trend and be the boss to embrace all the benefits of SEO and this will eventually help you to grow more and generate revenue.