THE IMPORTANCE OF DIGITAL MARKETING FOR YOUR BUSINESS
BY FAHIM FAYSAL July 17, 2019
Marketing of products or services using digital technologies is called Digital marketing. The base of this marketing is the Internet platforms. Includes mobile phones, display advertising, and many other digital mediums.
Types of Digital Marketing
There are 5 Types of Digital Marketing
◘ Search Engine Marketing & PPC.
◘ Search Engine Optimization (SEO)
◘ Social Media Marketing (SMM)
◘ Email Marketing
◘ Content Marketing
In my experience, a common challenge is where to start drawing up a digital marketing plan. I think there is an anxiety that an immense report is required, but I believe that smart planning works better. Your plan doesn't need to be a breakthrough, a strategy can best be summarized in two or three sides of A4 in a table linking digital marketing strategies to SMART objectives within our RACE planning framework. I recommend creating a smart and simple digital plan to implement your digital plan rapidly to gain traction.
Why you need a digital marketing strategy?
Companies without a smart digital strategy don't have a clear strategic approach for what they want to achieve online in terms of gaining new customers or building deeper relations with existing ones. If you don't have goals with SMART digital marketing objectives, you likely don't put enough resources to reach the goals and you don't calculate through analytics whether you're achieving those goals.
Optimize your business
Once a strategy enables you to get the basics right, then you can progress to continuous enhancement of the key aspects like search engine marketing, site user experience, email and social media marketing.
At one point online marketing was just a new and different way to market. It opened up a new form of media on which to sell products and services. But within just the past few years, the importance of digital marketing has become something else. It’s become an integral part of what a business is to its customers.
It’s no longer enough to have a website or run some un-focused AdWords campaign. As the Internet becomes entwined with everything we do, the importance of digital marketing is becoming crystal clear.
Businesses in the modern economy need digital marketing to compete. Online is where the customers are. It’s where they prefer that you reach them. Online is where the modern buying process begins. It’s not easy to implement strategies that get you the ROI you’re looking for. Find out how we can help you employ digital marketing to grow your business.